Business MVP

Rp 4,500,000Rp 6,500,000

What Do I Get in the End?

In the end of our two-months incubation, you’ll be one step closer to run your own business. You’ll graduate having validated product and a validated customer that wants your product.

  • Your own business: You’ll have your own business
  • Completed tools and models: Daily and weekly planning, Business Model Canvas, personal’s SWOT, business’s SWOT, and MVP
  • Website: Create your own website with basic coding skills analytics setup, project management system, and UI/ UX analysis
  • Six Classes: You’ll have six series of classes to build your idea into a product that meets the customer needs
  • Two Consultation: You’ll get 30 minutes private mentoring with our mentor at the first and second month
  • Founders: You’ll have a new family of passionate founders so you can learn from other people experience & expertise
  • Tons of Network: We bring you access to a wider network of business community, mentor, and partner so you can get more opportunity to scale-up.

Note: HartLogic will prioritize early bird student and only selected student who can join the program. If you are not selected for your desired batch you will be offered to be moved to the next batch

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Deskripsi produk

Future belongs to the one who builds it. In our business incubator, we help founder focus on building four things: validated product, solid team, scalable business model, & impactful innovation.

We run the incubation process from three to six months by providing routine guidance, classes & bootcamp, connection & community, and facilities in Bandung & Jakarta.

For you business founders who have a business idea, this program is for you. Within two months intensive program, we’ll help you build your product prototype that meet the demand of the customer.

“I have a business idea, what should I do?”

From 10 people who have an idea, only two who will finally turn it into a business. Your business will not build itself, we are here to help you build one.

HartLogic business MVP program is a two months long incubation program focus on validating an idea and building a product that the customer wants. With our experience in various business industry, we’re here to help you build your business.

We help you focus on building product

We’ll have 8 classes + weekly experiment to continuously explore, understand, and validate your customer, problem, and product.

We’ll help you learn from experience

Experience is the best teacher. You’ll have a new family with mentor, facilitator and 10 founders so you can learn from each other expertise & experience.

We provide access to the industry

Through the process, we’ll immerse you to the industry; with new mentor, partner, community, to open up new opportunities

Schedule

  • January – February
  • March – April
  • July – August
  • September – October

Understanding the Industry

Founder Vision

First of all set your mindset and understand why you should build your business.

In this class, we will invite the founder to figure out “Why, How, and What” perspective as a fuel in their long and hard journey in building a business. Be a founder who finds gold instead of finding trash that has no benefits, cannot be recycled, and only makes difficult for others.


Solution for your problem

Enough with the idea, focus to solve the problem.

Try to define most pain problems that you trying to solve and why those problems happen. Define your customers, and what’s their persona. Collect some data, reports, and reference that support your problem definition.


Market for your solution

Collect the data to understand more about your potential customer.

Most problems already have their solutions. The questions are that solutions work well? If not, why they can’t solve the problems. Why they need a new better solution to solve the problem. With design thinking methodology, we focus on solving the customer problem and have empathy for their needs. This will help you to find your value proposition.


Create your MVP

Build less do more.

We’re not going to build a solution with a ton of features. We only need one feature as your killer punch and make sure that feature can solve the problems. By understanding how a good landing page can convert from visitor to customer, we can validate the solution using a good landing page of your MVP.

Customer Validation

Digital Marketing & Analytics

Promote and analyze your user habit to improve the product.

You never know how a person ends up to become your customer if you’re not having analytics installed. It’s not only setup up and tracks, but also understanding how the flow of your customer can reach your goal and why they come to your product.


Organic Marketing

The goal of paid marketing is organic.

A good product will sell itself. But people have to at least got basic information about the product. That’s where search engine like Google and Bing come in. With the right setting, the right customer can be exposed to our product information, which will then validate or invalidate our MVP. Learn how to pick the right keywords and combining with trends that will bring visitors to our page.


Paid Marketing

Promote your product to those users outside your circle.

Google Adwords, Facebook & Instagram ads can provide targeted advertisement according to your product segment. By understanding how to use it, we can know whether they are right customer segment or not.


Launch Prototype

Make your MVP work without a single line of code.

MVP is not always a functional coding app. It could be a mock-up with an interactive flow that can make customer see and try what features that our product offer. The most important is how to understand user perspective when using our app.

User Acquisition

Getting feedback

Capturing customer feedback from your MVP.

The most important thing when building the prototype is getting feedback. By understanding the most effective way to extract insight from the customer, we will able to implement the feedback on next iteration. The goal is the golden rule of user experience “Don’t Make Me Think”.


Functionality Test

Learn to improve product functionality.

There are many ways to build your app. Build from scratch, use open source project, or code it with your favorite framework. Our 15 years of app development experience will help you pick the right way to build your app. Always remember that MVP is about how we can learn from the customer with minimum effort.


User onboarding

Teach your customer to use your product the way it should be.

Customers tend to explore your “shop” through the “window”, but never step in. You will learn how to bring them inside, sign up and experience your product by delivering the easiest way for them to use your app.


UI/UX validation

The design is how it works.

Don’t make me think! That’s the golden rule of UX. Good design is good for the first impression, but good UX will make your customer stay. We’ll try to cut process, make the most efficient way to achieve the goal.

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In the end of our two-months incubation, you’ll be one step closer to run your own business. You’ll graduate having validated product and a validated customer that wants your product.

  • Your own business: You’ll have your own business
  • Completed tools and models: Daily and weekly planning, Business Modal Canvas, personal’s SWOT, business’s SWOT, and MVP
  • Website: Create your own website with basic coding skills analytics setup, project management system, and UI/ UX analysis
  • Six Classes: You’ll have six series of classes to build your idea into a product that meets the customer needs
  • Two Consultation: You’ll get a 30 minutes private mentoring with our mentor at the first and second month
  • Founders: You’ll have a new family of passionate founders so you can learn from other people experience & expertise
  • Tons of Network: We bring you access to a wider network of business community, mentor, and partner so you can get more opportunity to scale-up.

In the end of our two-months incubation, you’ll be one step closer to run your own business. You’ll graduate having validated product and a validated customer that wants your product.

  • Your own business: You’ll have your own business
  • Completed tools and models: Daily and weekly planning, Business Modal Canvas, personal’s SWOT, business’s SWOT, and MVP
  • Website: Create your own website with basic coding skills analytics setup, project management system, and UI/ UX analysis
  • Six Classes: You’ll have six series of classes to build your idea into a product that meets the customer needs
  • Two Consultation: You’ll get a 30 minutes private mentoring with our mentor at the first and second month
  • Founders: You’ll have a new family of passionate founders so you can learn from other people experience & expertise
  • Tons of Network: We bring you access to a wider network of business community, mentor, and partner so you can get more opportunity to scale-up.

Tuition Fee

Early Bird Ticket (Registration will available in 3 months before the program started and will be closed 2 months before the program started).

  • Single (for one ticket): IDR 4.050.000, coupon code: SingleEarlyBird.
  • Couple (price per ticket per purchase of two tickets): IDR 4.419.000, coupon code: CoupleEarlyBird.
  • Team (price per ticket per purchase of three tickets): IDR 4.338.000, coupon code: TeamEarlyBird.
  • Party (price per ticket per purchase of six tickets): IDR 4.257.000, coupon code: PartyEarlyBird.

Normal Ticket (Registration will available in 2 months before the program started and will be closed 20 days before the program started).

  • Single Ticket (for one ticket): IDR 4.500.000
  • Couple Ticket (price per ticket per purchase of two tickets): IDR 4.410.000, coupon code: CoupleIncubator.
  • Team Ticket (price per ticket per purchase of three tickets): IDR 4.320.000, coupon code: TeamIncubator.
  • Party Ticket (price per ticket per purchase of six tickets): IDR 4.230.000, coupon code: PartyIncubator.

Shares Ticket (Registration will available in 3 months before the program started and will be closed 20 days before the program started)

  • Business Ticket (price per ticket for your business teams): IDR 1.440.000, coupon code: BizShares

Private Ticket (Registration will available anytime. You do not have to wait for the next batch. The class will begin one week after you confirm the payment completion.)

  • Single Ticket (for one ticket): IDR 6.500.000
  • Couple Ticket (price per ticket per purchase of two tickets): IDR 6.370.000, coupon code: CoupleIncubator.
  • Team Ticket (price per ticket per purchase of three tickets): IDR 6.240.000, coupon code: TeamIncubator.

Affiliation and Leadership Scholarships

You should check the eligibility and requirements to get the scholarship. Check the guidelines to get the scholarship.

Additional Fee

Reschedule

  • If you want to reschedule your class, you are required to pay IDR 500.000 per class. Reschedule will be held in the next batch. Maximum two batch of the batch you joined. The reschedule class will adjust to the next batch schedule.
  • If you want to reschedule within the same batch, you are required to pay IDR 850.000 per class if you want to convert into a private class.

Consulting Plus

  • You could change the online consultation into face to face consultation. You are required to pay an additional fee of IDR 300.000 per consultation.
  • You could add the number of consultations as you want. You are required to pay an additional fee of IDR 250.000 per consultation.
  • Refund: All payments are non-refundable.
  • Program Reschedule: If HartLogic reschedules or cancel the incubator program. We will let you know 1×24 hour before the event started.
  • Booking: If you haven’t transferred the money within 2×24 hour. Your booking will be canceled.
  • Recording: For community-building and promotional purposes, there will be volunteers and/or professional photographers and videographers at the event. By attending the event, you consent to your image being used in resulting photos or videos that may show your participation in the HartLogic incubator program.
  • Participants who register will be selected, and if you do not pass the selection, will be rescheduled to the next batch or we will return the Commitment Fee that has been paid.
  • Discipline: If you are late, there is two option, you can join the class or reschedule. First, If you are late, we’ll not be waiting for you and repeat the material for you. Second, If you want to reschedule the class, there is an additional fee. We advise attending the class at least 15 minutes before the class started. Build your priority and be on time.

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